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Rovaniemi’s renewed brand strengthens the city’s position as an Arctic capital

5/28/2020 1:43 PM

Going forward, the Rovaniemi Group will communicate with a more harmonious brand. The brand renewal that started last autumn has now progressed to the completion of a brand book and a new visual identity. The key idea behind the new brand is that Rovaniemi is an Arctic capital for all senses.

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Going forward, the Rovaniemi Group will communicate with a more harmonious brand. The brand renewal that started last autumn has now progressed to the completion of a brand book and a new visual identity. The brand work has been carried out in extensive interaction with personnel, residents and companies. Workshops, meetings and surveys have provided valuable information as the work has been carried out. Concepts that were discovered and identified as important during the brand work will be implemented in a systematic and long-term manner.

The brand work is also part of the city’s reconstruction plan; it boosts the city and creates new energy.

The key idea behind the new brand is that Rovaniemi is an Arctic capital for all senses. For its residents, Rovaniemi is a home town whose rhythm of life and essence are influenced by its arctic nature. Northern magic attracts people in an inexplicable way. Arctic skills are highlighted in the north, and Rovaniemi sets itself apart particularly through creativity, design competence and the local go-ahead attitude. Rovaniemi will continue to be Santa’s official home town and the Arctic Design Capital — these main messages are important, and the amazing work on them will continue in the future.

– Rovaniemi uniquely combines the northern nature with urban surroundings, localness and internationality. All of us in Rovaniemi are brand ambassadors, and our words and actions impact the image our home town evokes. It is particularly important to work together, be united and look to the future in these challenging times. The good work carried out in the city and the new, harmonious brand are a good starting point for building new growth and increasing well-being, says Mayor Ulla-Kirsikka Vainio.

A new, harmonious visual identity highlights Rovaniemi’s roots and bringing them to the present day

Rovaniemi’s new visual identity is based on the northern nature, the city’s history and shapes. The surveys and interviews showed that residents were particularly keen to incorporate these factors as part of the city’s visual identity and story. The new identity represents longevity, dignity and significance, and both supports and strengthens the city’s position as an Arctic capital.

– Brand renewals and visual updates can be based on momentary trends, but Rovaniemi wanted to look further — both forward and backward. Now the city has new colours, symbols, graphic shapes and a symbol library, which all of Rovaniemi’s residents can use in the future,’ says Head of Communications Riikka Heikkilä.

The new visual identity will be introduced in phases. The first phase will renew, among other things, the main digital platforms and the notification and document templates used by the city.

The new brand will also be visible on the city’s renewed Rovaniemi.fi website that will be launched soon.

 

You can access the brand book at: brand.rovaniemi.fi.

 Read more about the brand work project: next.rovaniemi.fi.

 

Further details:
Ulla-Kirsikka Vainio, Mayor, ulla-kirsikka.vainio@rovaniemi.fi, tel. +358 (0)40 6256535
Riikka Heikkilä, Head of Communications, riikka.heikkila@rovaniemi.fi, tel. +358 (0)400 256412