"The cool Arctic climate, snow, and the pure and clean nature profile a modern luxurious travel product”, says Visit Rovaniemi Managing Director Sanna Kärkkäinen.
Northern lights tours include other activities so that the experience never relies solely on this unpredictable natural phenomenon.
Alvar Aalto was a famous Finnish architect who designed several buildings in Rovaniemi. By joining in the project Rovaniemi will see a significant rise in domestic tourists, believes the local tourism board Visit Rovaniemi.
When Amisha Mishra from India arrived to Rovaniemi, she was astonished to hear herself breathing. "This was something I have never experienced before.”
A recent study measured the air qualities at two different points of the city and found it good, if not excellent.